VinFast
A four-creator, six-platform campaign that moved beyond impressions to measurable test-drive interest.
CASE STUDY TYPEBrand
BRAND / CLIENTVinFast Auto, LLC
CREATOR / TEAMJared Mecham, Ellie Mecham, The Dashleys, and Dallin Seely
VIEWS / REACH3,562,611 confirmed organic views and paid impressions
ENGAGEMENT SIGNAL4,039 attributable clicks to VinFast test-drive locations
3.56M+Confirmed organic + paid views
4,039Attributable test-drive clicks
18Primary deliverables across six platforms
4Creators activated
THE CHALLENGE
What needed to change.
Build U.S.-relevant awareness for VinFast, meet an ambitious impressions target, coordinate multiple creators and platforms, and show evidence of consumer consideration beyond surface-level reach.
OUR ROLE
What DeVries Digital managed.
Strategy, campaign planning, content production, coordination, distribution support, and performance review within the scope described for this engagement.
THE APPROACH
How the work changed.
- Evaluated prospects using 30-, 60-, and 90-day average views, geographic audience quality, content fit, and brand safety.
- Sourced from more than 75 creator prospects and activated four creators with predominantly U.S. and Canadian audiences.
- Managed negotiation, contracting, briefing, approvals, production, posting, and paid amplification.
- Created unique tracking links for each creator to connect campaign content with visits to VinFast test-drive locations.
Selected campaign examples
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